Executive Book Summary
Executive book summary explains everything about the business plan and its content. Most entrepreneurs, who are seeking capital for their businesses, write executive book summary in two ways. Few people want to cover only the business plan in summary book, while some others want it to cover every business related happenings. Let us call it as first copy and second copy respectively.
If people want their executive book summary (second copy) to cover everything, they need to cut short their business plan. In such case, the executive book summary runs until two or three pages. In addition, such executive book summary need not tell the entire story about the business prospect. In stead, the summary has to inspire simply and motivate the investors to know more about the particular company.
In addition, the second format of the executive book summary has to be such that, investors use it for initial review. This executive book summary limits the stream of information. If the initial summation of the company interests the investors, they may proceed on to read the entire business plan.
In case, the investors are not interested in the opportunity provided by second executive book summary, entrepreneurs do not have to reveal other intimate details about the business plan.
Content Of The Executive Book Summary:
Whatever type of executive book summary entrepreneurs choose, they need to write and include following essentials in their book:
1. A brief explanation about the business
2. A portrayal of the present market size, scenario, and scope of the business in the market
3. A brief discourse about the company and its capability to accomplish the needs
Thus, a typical executive business summary needs to cover the above-mentioned points in the book.
Second copy of the executive book summary needs to address following points too:
1. Customer analysis: Write in detail about what type of customer section the business is targeting. Explain it in broad manner by presenting the demographic profiles.
2. Competition: Name the direct competitors of the company. Also, state the company’s prime competitive advantages.
3. Financial plan: Give a brief summary about the financial projections of the business organization.
4. Marketing Plan: Chart out as how the company wishes to enter effectively in its target market
5. Management team: Place short biographies of the distinguished board members and administration team of the company.
Thus, an executive book summary needs to grab the attention of the investors. Create both the copies and see that, books get in the hands of the prospective investors.